MADE IN AMERICA MONDAY: GUSTIN

Lifestyle / Style MADE IN AMERICA MONDAY: GUSTIN

Finding a pair of high-quality jeans at a reasonable price can be challenging. Many are over-the-top expensive for the level of workmanship, and if you're shelling out hard-earned money, you want a garment to last. The founders of Gustin felt the same way, so after years of selling their denim in the best boutiques across the country, they decided to make a change. The idea was simple: Connect with consumers directly, and eliminate the middleman to save time and money. Better yet, crowd-source products to eliminate waste and resources normally spent on developing clothing consumers may reject.

Lifestyle / Style MADE IN AMERICA MONDAY: GUSTIN

Here’s how it works: Gustin sources the finest raw denim, selvedge denim, and other materials from across the United States and Japan to share with customers. The material is then displayed on Gustin’s website in a crowd-sourcing platform. When demand is met, customers are charged, and the material heads to an American factory for fulfillment. In addition to jeans, Gustin offers shirts, belts, and wallets in the online store. By cutting out a middleman, Gustin is able to pass savings directly to consumers in a significant way. For instance, jeans priced at $205 a brick-and-mortar retailer now cost $81.

Lifestyle / Style MADE IN AMERICA MONDAY: GUSTIN
Lifestyle / Style MADE IN AMERICA MONDAY: GUSTIN

This supply-and-demand system changes everything in the fashion industry. Today, brands are required to forecast far into the future and guess what consumers will want based on current and historical trends. By eliminating the need to forecast, it saves the company money and allows Gustin to keep up with current trends and tap into what consumers are really asking for. We also had the opportunity to take a tour of Gustin’s new office with co-founder Stephen Powell, and really get to know the brand. Seeing the premium denim online is one thing, but actually feeling different fabric weights and textures is another.

Lifestyle / Style MADE IN AMERICA MONDAY: GUSTIN

What’s next for Gustin? Stephen tells us the company is extremely focused on the complete consumer experience and producing superior products. Gustin is sticking to jeans, shirts, wallets, and belts for now, but there’s always room for additional offerings down the road–depending on what customers ask for. For more information on Gustin, visit weargustin.com.